(AUBURN) - A major name in the collector car industry is undergoing a rebrand ahead of a key auction event in Auburn.
Worldwide Auctioneers has announced it is rebranding as Kruse Auctions, aligning the company with the long-standing Kruse name in the auction business.
The change comes as the company prepares for its Auburn Spring Auction, a two-day event featuring hundreds of collector vehicles and automobilia.
The spring auction is scheduled for April 24 and 25 at the company's Auburn facility, continuing a tradition that draws collectors and enthusiasts from across the country.
Kruse Auctions says the rebrand reflects a renewed focus on its identity and history in the collector car auction industry, which has deep roots in Auburn.